On March 14, Dos Equis will invite drinkers to “Keep It Interesante” with a new campaign that celebrates storytelling. But what you may not know is that there’s an actual six-pack of Dos Equis on the moon.
That’s right, the beer brand sent a six-pack of Dos Equis to the moon, and it can be viewed with a powerful telescope.
Heineken CEO Ronald den Elzen was quoted as saying, “It’s true, we think every story is better when you embellish just a bit. It’s also true that there’s a six-pack of Dos Equis on Earth’s moon. It’s purely decorative, but we think it adds a nice touch.”
Look for the campaign to roll out this week. We think you’ll agree that, by putting a six-pack on the moon, Dos Equis has definitely kept things interesante.
Is any of this true? It’s interesante, isn’t it? And really, that’s all that matters.